EDUCATION:

Virginia Tech, Pamplin College of Business

Bachelor of Science Marketing

Bachelor of Science Management, Managerial Consulting Analytics

Minor in International Business

CERTIFICATIONS:

  • Hubspot SEO Certification (August, 2024)

  • Meta Certified Digital Marketing Associate (February, 2023)

  • IAP Career College Home Staging Certification (May 2023)

SKILLS:

  • Microsoft Excel, Microsoft Suite, Social Media Management, Canva, Lightroom, Tableau, Google Ads, Wordpress, Show It, HooteSuite, Sprout Social, Planoly, Data reporting, Data Analysis, SEO (beginner), Photoshop (beginner)

EXPERIENCE:

TRM Construction, Inc. (January 2023-April 2024)

Freelance

  • Redesigned and modernized the company's website using Squarespace, incorporating contemporary design elements and SEO strategies to enhance online visibility and user experience

  • Developed a line of branded company apparel, including sweatshirts, t-shirts, and long sleeves, to increase brand visibility and foster a sense of unity among employees, friends, and family

Keller Williams,- Winchester, VA (May, 2023- Present)

REALTOR

  • Developed and continually update personal website, implementing SEO strategies to optimize online visibility and ensure accurate information circulation

  • Create and manage Google Ad and Meta campaigns to increase website traffic and generate leads

  • Utilized lead generation techniques to expand email subscriber base

  • Coordinated and distributed monthly email newsletters using the Flodesk platform, ensuring engaging content and timely delivery, achieving an average open rate of 55-60%

  • Design and order marketing collateral (i.e., signs, apparel, business cards)

  • Create various content types for social media accounts (Facebook, Instagram, TikTok)

  • Expertly negotiate contracts, securing favorable terms and conditions for clients, resulting in successful real estate transactions and maximized client satisfaction

Joseph Mohr Construction, Inc,- Winchester, VA (June, 2022- Present)

Administrative Assistant

  • Maintain and update website

  • Create and manage Google Ad campaigns to increase website traffic by over 700%

  • Design and order marketing collateral (i.e., signs, apparel, business cards)

  • Create various content types for the company’s social media account

Reimagining diVersiTy – Blacksburg, VA (January, 2022- May, 2022)

Consulting Student Capstone Project

  • Conducted data research to better understand the DEIB market and create an internal and external analysis of the organization and the environment they are operating in

  • Created a marketing and financial plan for entering the DEIB market

  • Attended weekly meetings with client and weekly meetings with team

Salis Holdings – Washington, D.C. (May 2021- July 2021)

Social Media Intern

  • Managed Social Media Accounts and content calendars for five restaurants using Sprout Social

  • Created weekly content for social media accounts

  • Established partnerships with industry influencers to help further the company's online presence

Genau Group – Washington, D.C. (May 2020- August 2020)

Project Coordinator Intern

  • Created and implemented a social media marketing plan and increased following by 300 percent

  • Created ads for local magazines to reach 200 people using Photoshop and Canva

  • Designed email templates to make marketing campaigns more aesthetically pleasing for better brand image

  • Managed content calendar and scheduling via Hootsuite

The Social Life – Blacksburg, VA (September 2019- December 2019)

Digital Marketing Intern

  • Designed an Email Automation Workflow via Mail Chimp to decrease conversion time for hot leads

  • Designed email templates to make marketing campaigns more aesthetically pleasing for better brand image

  • Optimized the email copy and subject lines to improve conversion rates

  • Utilized social media channels and group pages to increase brand awareness

EXTRACURRICULAR ACTIVITIES:

Chi Omega Fraternity, Marketing Director (January 2020-January 2021)

  • Created a brand awareness campaign via social media content marketing

  • Created and designed image posts and infographics for social media to reach 800-1300 people based on competitor research (i.e., Instagram, Facebook, and VSCO)

  • Analyzed successful social media accounts within niche to ensure best engagement when creating content

  • Managed a team of four people and a budget of $500 per semester

RESUME