The Modern Real Estate Agent
Cold calling is out, digital marketing lead generation is so in…
In crafting my personal branding, I wanted to set myself apart from the sea of real estate agents out there, and believe me, there are plenty. So, I decided to break away from the typical Keller Williams vibe and create something that's truly me.
When designing my logo, I aimed for imagery that would instantly catch attention, distinguish me from other agents, and evoke the essence of home. After experimenting with various designs, I settled on the timeless symbol of French doors.
To set myself apart from other agents, I built a personal website that's not just a digital space but a standout one. Employing SEO and lead capturing strategies, I've grown my sphere of influence steadily.
Visit My Website HERE.
Local Guides
Creating these local guides served a dual purpose: positioning myself as the go-to local expert and capturing valuable leads. Access to the guide was granted only upon providing their name and email address, effectively adding them to my email list. Through this strategy, I witnessed an astounding 800% increase in my email subscribers, showcasing the effectiveness of targeted content and lead generation tactics.
I promoted this through targeted Facebook and Instagram ads, as well as by sharing it in relevant local Facebook groups and GroupMe communities. This multi-platform approach ensured maximum visibility and engagement within the local community, helping to attract potential leads and grow my client base.
Email Newsletters
By sending out two newsletters every month, I ensure a regular presence in my subscribers' inboxes, keeping me top of mind as their local realtor. These newsletters are packed with valuable content, including real estate tips, market updates, new listings, and details about local events. Additionally, I add a personal touch with my monthly R.E.P.O.R.T., where I share things I've been loving lately. With an impressive open rate ranging from 55-60%, it's clear that this approach resonates well with my audience, fostering engagement and reinforcing my position as a trusted real estate resource in the community.
