I regularly send out email newsletters to ensure I stay top-of-mind with my subscribers as their local realtor. These newsletters include real estate tips, personal stories, business updates, market trends, and local events, positioning me as a local expert. I also share personal favorites and experiences because I believe that marketing and building a following are about connecting with people on a personal level. Simply sharing my successes and listings could lead to unsubscribes, especially from those not actively searching for properties. By adding value to their inbox, I aim to keep them engaged and interested.

Strategic planning is crucial in marketing because it ensures that efforts not only generate immediate results but also build a sustainable future client base. While short-term tactics can drive quick wins, a long-term strategy is essential for establishing lasting relationships and brand loyalty. By balancing immediate objectives with future goals, you create a roadmap for consistent growth and long-term success, securing both current and future clients.

Creating social media content is a dynamic process that involves experimenting with various styles to discover what resonates most with your audience. I create engaging reels for Instagram and TikToks for both myself and Joseph Mohr Construction. By trying out different content formats, we can better understand what captures our followers' interest and effectively converts viewers into loyal followers. This adaptive approach allows us to refine our strategies and continuously improve our social media presence.

As a certified Meta digital marketer, I leverage the power of paid ads on Facebook and Instagram to amplify our reach and engagement. By creating targeted ads, I’ve achieved impressive results, including over 300 link clicks and a reach of over 5,000 people within just a few days and a small budget of $40. Paid social media ads are an essential tool for driving traffic, increasing visibility, and connecting with potential clients efficiently and effectively.

Data analytics is crucial in marketing because it provides actionable insights that drive informed decision-making and strategy development. With a bachelor's degree in management consulting and data analytics, I have a passion for analyzing numbers to uncover trends and patterns. This analytical approach allows me to craft effective marketing strategies, optimize campaigns, and ultimately achieve better results. By leveraging data, we can understand our audience better, measure performance accurately, and continuously refine our efforts for maximum impact.